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The FourBlock Podcast

Sep 26, 2019

Jo Ann Ross is a broadcast network sales veteran who has served in various sales roles at CBS over the last 27 years. Jo Ann is the first woman to serve as sales chief of a broadcast network, and she is the longest-running sales head in broadcast television.

She was promoted to president and chief advertising revenue officer at CBS corporation in August 2017. In this role, she is responsible for overseeing the company's multi-platform advertising sales efforts.

She previously served as President of Network Sales of CBS television network and was responsible for overseeing all sales for CBS entertainment, sports, daytime news, and late-night.

Jo Ann continues to run the network sales team in its many operations and is a proud member of the FourBlock Board.


Welcome to the FourBlock Podcast, a show that examines veteran career transition and the military-civilian divide in the workplace. 

General Charles Krulak coined the term "Three Block War" to describe the nature of 21st-century military service defined by peace-keeping, humanitarian aid, and full combat.

But what happens next? Veterans are often unprepared to return home and begin new careers. We call this the Fourth Block. 

FourBlock is a national non-profit that has supported thousands of transitioning service members across the nation in beginning new and meaningful careers. 

Mike Abrams (@fourblock) is an Afghanistan veteran, FourBlock founder, director of the Columbia University Center for Veteran Transition and Integration, and author of two military transition books. He’ll be representing the military transition perspective.

Lindsey Pollak (@lindsaypollak) is a career and workplace expert and New York Times bestselling author of three career advice books. Lindsey will be representing the civilian perspective of this issue. 


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